Hotel Voyeur collaboration with Seletti
Milan Design Week Collaboration: Hotel Voyeur
For Milan Design Week 2025, Seletti, the Italian design brand celebrated for its playful and unconventional approach, unveiled Hotel Voyeur, its first collaboration with Tracey Snelling. The project transformed the façade of Seletti’s flagship store at Corso Garibaldi 117 into an immersive installation featuring a hotel exterior animated with video, alongside a full-scale hotel room inside the shop. The result was a layered environment where Snelling’s cinematic storytelling met Seletti’s irreverent design sensibility.
The collaboration generated significant attention throughout Design Week, with coverage in leading international art and design publications (press links available on the homepage). Visitors were invited to interact directly with the work, customizing video content and entering the installation, thereby engaging with themes central to Snelling’s practice: voyeurism, architecture, and the fluid boundaries between private and public space.
Hotel Voyeur marks the beginning of an ongoing partnership between Snelling and Seletti, aimed at expanding the concept into a series of illuminated “buildings” that will ultimately form an imagined cityscape, a poetic intersection of art, design, and lived experience.
The Object: Hotel Voyeur Lamp
At the heart of the collaboration lies the Hotel Voyeur lamp, a sculptural object that merges fine art, architecture, and functional design. The lamp takes the form of a miniature hotel façade with six illuminated windows, each housing a screen that loops short video fragments, offering intimate, cinematic glimpses into private worlds.
During Milan Design Week, visitors were invited to personalize the lamp by uploading their own videos, turning each piece into a unique edition and transforming the viewer into an active participant.
Fusing Seletti’s accessible design language with Snelling’s exploration of social psychology and urban narrative, the Hotel Voyeur lamp challenges traditional boundaries between art object and design object. It brings Snelling’s world of illuminated architecture into domestic space, inviting collectors, designers, and art audiences alike to inhabit her stories and reimagine the architectures of everyday life.